Our Story
Liina was founded out of necessity. Our founders started on the path of a DTC online brand and realized how difficult it is to find a trusted manufacturing partner with transparent pricing, quality customer service, and overall reasonableness. This led our founders to reestablish liina in a totally new light – a reliable, honest, and easy-to-work-with manufacturing partner. Our aim is fairly simple: deliver your product in a timely fashion at a reasonable price. We can’t guarantee to be perfect, but we can guarantee that we will do the right thing – that is core to our mission.
Our Founders
John Steinberg has been one of the founders of liina since its inception, 5 years ago. Prior to working at liina, John worked at Bank of America as an investment banker. When he is not working, John is an avid rower; you can catch him on the Chicago river early mornings!
Cameron Patrick has been one of the founders of liina since its inception, 5 years ago. Prior to liina, Cam worked at a number of hedge funds on the west coast and Midwest. Outside of work, Cam has many hobbies – wine, traveling, Ironmans, and more.